Tuesday, January 10, 2012

Original Fake - KAWS

The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp.

Proper brand can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trust the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies.

Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.

Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them.

Above Source: Wikipedia

KAWS, the artist behind Original Fake, blurs the fine lines between art, brand imagery, visual brand identity and mass produced merchandise. The result... an Original Fake.




Original Fake Inspired Pieces from aspiring artists:


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